A Mini Guide to Paid Social Media Ads

6 years ago

Social media attracts huge numbers of followers and businesses are scampering to get a share of this market. It is important to note that, long are gone the days when it was just about posting an idea or product and expect your followers to see everything you post. Paid social media is now the means for companies to target their audience, build journeys with customers, and lure people to purchase products.

The main problem then becomes understanding the gist of paid social media ads – where to start, how to spend, and which social media platform to select. Even those with experience in these fields, find this information to be overwhelming. Here is a mini guide to paid social media to help your business sell.


Facebook is the king of social media and therefore becomes the ideal place to spend your money on ads. You can advertise your products on this platform by finding the ads creating a tool, select the objective of advertising, choose the image or video for your product, and then enter the title of the product you intend to advertise.

The ad campaigns you can achieve from Facebook include conversion, consideration, and awareness. Instagram uses the same campaign objectives.

Through this ad platform, you can create photo ads, video ads, carousel ads, slideshow ads, collection ads, messenger ads, and lead ads. Depending on the type of business, you will pay about a dollar per click to your business website.


You know the goals of your business and that is where Twitter ads allow you to begin. It provides you with six objectives for your business including conversions, engagements on your tweet, gaining followers, improve brand awareness, views for your videos, and app installation.

To create the add you will need to select a tweet(s) that is popular, select the audience you are targeting, and choose target keywords. You can also buy tweets that are popular for this purpose. It is recommended that you run the desktop and mobile campaigns separately to make more conversions. Every engagement will cost you 0.50 to 0.75 dollars.


If you are targeting professionals and businesses then LinkedIn is the platform on which to advertise your products. You will have to sign up first, set up your ad, target the reader by the title, company size, and industry. With LinkedIn ads, you can achieve three objectives including brand awareness, gaining traffic, and converting prospects.

Sponsored In Mail, text ads, and sponsored content are some of the options you can pick from depending on your business and prospects. You will pay about 1 to 2 dollars for every click.


YouTube ads are great if you want to collect data, generate traffic for the website, attract views, get subscriptions, and improve brand awareness. You can manage this through banner ads, trueView discovery ads, and trueView In-Stream ads.

Paid Social Media Ads is an extremely viable means to generate leads that result in sales, but they come at a cost. Even though they are effective, do not put all your eggs in a single basket, start small and try out to find the most effective option. This is not a marketing strategy you employ on a short-term basis, but a plan to employ regularly to drive your business in the right direction.

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