Digital Marketing

Choosing the Right Social Media Platforms for Your Business

6 years ago

The internet has revolutionised how we connect with others. Today, we have social media that helps us to stay more connected than ever before. However, it’s not only reserved for connecting people. It’s also a powerful marketing tool that can propel your business into the success stratosphere. People are on social media every day and if you want your business to reach a huge audience, you have to go where the people are. The great thing about social media is that it’s a cheap form of advertising tool that’s readily available and allows you to specifically target your intended audience. All you need is an internet connection from a provider like Spectrum internet and a connected device, such as a computer, tablet, laptop or phone. These things are ubiquitous in modern businesses, so you probably already have everything you need to get started on your social media journey.

Many businesses tend to use a social media management software to keep a track of their social outreach and expand their presence for their company brand out there. Here we’ll be talking about the big 3 social media platforms and how you can utilize them to help get your business up and running.


If you’re running a business whether it be big or small, you have to use Facebook. It’s the 800-pound gorilla of social media platforms where it gives you access to valuable information like in-depth analytics and powerful advertising tools. Given the fact that Facebook is arguably the most popular social media platform there is, you should prioritize creating a page for your business and take advantage of Facebook’s expansive audience.

The advantages of using Facebook for your business are:

  • Specified targeting of your audience both locally and globally
  • Massive reach potential with over 2.27 billion active users monthly
  • Access to in-depth analytics and powerful advertising tools
  • Maximum exposure for your growing business


Instagram is another popular social media platform that you should utilize for your business. You can offer bite-sized content to your potential customers through Instagram stories, Instagram live, and many more. Instagram is mainly a photo and video sharing site so if you want to be successful in this platform, the quality of your images and videos should be top-notch.

Instagram also offers paid advertising options and is a great way to target millennials who love to use the platform. The advantages of using Instagram are:

  • Huge reach potential specifically when targeting millennials under the age of 25
  • Offers bite-sized content for your followers through stories etc.
  • Relatively simple and easy to use


Twitter is a good platform for sharing mini updates to your business but it’s also the hardest to work with among the three. Sure, you can have huge reach potential by a string of retweets, but Twitter isn’t exactly for everyone. It’s very easy to interact with your followers on this platform and similar to Instagram, you can offer bite-sized content as well to get them hooked and lead them to your blog or site.

The key here is to create content that’s interesting and relevant. Make use of hashtags so people will discover more about your business.

The advantages to using Twitter are:

  • Ability to offer bite-sized content similar to Instagram
  • Relatively good reach potential through viral retweets
  • Helps to spread the word about your business

It’s best to utilize all three of these platforms so that you can drive more traffic to your business and turn potential interest into market share. Make use of the power of social media and you’re guaranteed to be successful with promoting your business out there.

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